Rachel Lilburn

Website Producer. Information Architect. Artist & Designer. UX Coder.

My Background

I started out at Terabyte Interactive, one of New Zealand’s pioneer Digital Agencies. I've worked as a Producer/Information Architect for some of New Zealand’s biggest brands, including NZ lotteries (www.mylotto.co.nz), House of Travel, Kiwibank and Toyota NZ. I spent time working at a digital agency in London during the dotcom boom (and crash), and several years at Datacom in Auckland; developing more formal project/process management skills on large, technical projects. Leaving Datacom to attend Art School and work freelance, I was one of the core team with Talk Me Into It, developing Olay for You. Some of the things I did in that team included turning conversations from a whiteboard & sketches on a napkin into wireframes and sitemaps; research, created mockups and prototypes; document not only what was being built, but who was doing which piece. With an eye for detail, as the project evolved I liaised between the team, managing the development & delivery.

I have a degree in Communication Studies from AUT, and a diploma in Art and Design from Whitecliffe School of Art and Design.

Things i've worked on lately


A project in collaboration with Vivienne Stone and Nadia Aftimos, I coded up Nadia's design in HTML5, CSS3 and a smattering of Jquery.


Alterno Foundation

A simple website to publish the Foundation's aims & support. I designed the foundation's logo, and designed & coded the website.


Astra Bridal

Astra Bridal's website is a huge part of their business. They update their site on a daily basis using the content management system. I designed and coded the site and work on functional enhancements as required.


Pod Gardening

A project in collaboration with Vivienne Stone and Richard Shaw, I coded up Richard's design.


Elephant Hill

A project in collaboration with Vivienne Stone and Nadia Aftimos, I coded up Nadia's design.



Expedio are a Property company in South Auckland who don't want to look like any other property companies. I designed their branding (logo), website, business cards, signage and cars.


The Technical Stuff
aka What I do & What I work with

I am a bit of a Jack of all Trades on the web. I started out as a Producer, managing workflow, time and budgets to deliver large projects with groups of people.

I got more interested in developing the content & user experience - pulling together content and information and working out how to help people navigate through it; and working out ways to make actions processes easier.

As a freelancer, I quickly learned that to help my clients, I needed to know a little bit, or a lot, about a whole range of things. I couldn't just design a site, or write the content, I needed to be able to set up the URL, the hosting, and publish the site. I had to know how to set up analytics, and link through to Social Media sites. I had to be proactive in suggesting improvements as technology constantly changed. So I did.

Luckily, now so many of these things are much, much easier than they were in the past. Many things that sat firmly in the hands of specialisted techies can now be done very easily with little or no prior knowledge.

That doesn't mean that people like me are out of a job. I work with small and large businesses in many ways, including branding (Logo design), website design & build, sales materials such as brochures & display stands, social media setup, training and maintenance; and writing. For many business owners, even small businesses, the time and focus needed to do these things just isn't worth the return. So I can help to pick up the pieces and do what needs to be done. That might be combination of strategy + design + marketing. It might be coding and implementing a design you've had done.

I design using a combination of Illustrator and Photoshop, and often "directly into the browser" with HTML mockups. I write HTML and CSS and know enough Javascript to implement the right code in the right place. I build websites in a Content Management System (CMS), so clients can make changes to their site themselves. My CMS of preference is ModX Revolution

Working with me

First up, I live bang smack in the middle of the Atacama Desert, officially the driest place on this earth. That's in Northern Chile. I live in a city, but drive for less than 20 minutes, and you feel like you're in Tatooine.

Unless you happen to live here too, we won't be able to meet up and talk things through on a regular basis. I work over email mostly, with some skype and chat as required.

I work mostly with clients in New Zealand, and I do spend a couple of months a year in Aotearoa, so if you're in Auckland or the Central North Island, having a chat over a coffee during summer is a possibility.

If you're a bit unsure out how it can be working remotely, the good and the bad, i'd be more than happy to share some references with you so you can ask my clients how they find working with me.

Contact Me


phone - +56 9 9612 4468

Skype: rachelmarama

Linked in

Twitter: twitter.com/rachelmarama