I’ve just had the pleasure of working on a website that reminded me of why content is so important in the success of a website. www.podgardening.co.nz is a site whose aim is to help anyone growing – or wanting to grow - their own fruit, vegetables, herbs and flowers using natural and sustainable methods. They have written hundreds of pages of text and taken thousands of high quality photographs to put together an amazing resource for beginner and advanced gardeners alike.
Or, why you should be upfront about how much you cost. So, you're going to get a brand new website. Maybe it's your first one, maybe it's an update. You are working with a designer, who asks you for your "content". Before you search the net for the standard information to put on a website, sit down and have a think about your business from a (potential and current) CUSTOMERS perspective. What you need to put on your website is what that potential customer needs to convince them to do business with you, or even to pick up the phone and call you, and you can continue your brilliant sales pitch from there; and what your current customer needs to make it easy to KEEP doing business with you.
This is an obvious, and very common question that you’ll have when you start thinking about creating a website, whether it is personal or for your business. If you ask a builder “how much does it cost to build a house?”, he will respond with a series of questions. How big do you want it to be? How many bathrooms/bedrooms/garages? What sort of material do you want to use? And so on. If you ask a web designer “how much does it cost to build a website?”, he or she will also have a number of questions for you. The idea of this article is to help you think about what you want and need in advance, to be able to answer those questions your web designer will have for you. Here are some things to think about first up, to help you decide what you want.