What to include on your new website
Or, why you should be upfront about how much you cost. So, you're going to get a brand new website. Maybe it's your first one, maybe it's an update. You are working with a designer, who asks you for your "content". Before you search the net for the standard information to put on a website, sit down and have a think about your business from a (potential and current) CUSTOMERS perspective. What you need to put on your website is what that potential customer needs to convince them to do business with you, or even to pick up the phone and call you, and you can continue your brilliant sales pitch from there; and what your current customer needs to make it easy to KEEP doing business with you.