There are many things that you need to consider when you decide you want to sell online. There are hundreds of options and varying costs involved. The final solution will depend on what and how your business operates. Here are some of the basic things you will need to think about. Before you search the net for the standard information to put on a website, sit down and have a think about your business from a (potential and current) CUSTOMERS perspective. What you need to put on your website is what that potential customer needs to convince them to do business with you, or even to pick up the phone and call you, and you can continue your brilliant sales pitch from there; and what your current customer needs to make it easy to KEEP doing business with you.